M Come to Where, Max Regenberg

White Press


The Marlboro advertising images documented by Regenberg in M Come to Where have as their primary subject an American Cowboy in the act of either riding a horse, swinging a lasso, herding horses, carrying his saddle, strutting alongside his horse, or casually smoking a cigarette. By cataloguing the Marlboro advertisements/posters, Regenberg mingles the  myth of the post colonial conquerer with the reality of black and white German everyday’s public. But looking at these pictures, one has to admit: This it not reality anymore. Both worlds are a  history.

Published by White Press
128 pages
300 × 220  mm
ISBN 9783932187940

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